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Hygiene Channel Expansion Partnership with Al Sallal — Saudi Arabia

2025-10-21

latest company case about Hygiene Channel Expansion Partnership with Al Sallal — Saudi Arabia
Hygiene Channel Expansion Partnership with Al Sallal — Saudi Arabia
Client & Project Overview

Al Sallal for Cleaning Materials & Professional Hygiene Products is a Saudi-based specialist distributor of professional cleaning and hygiene solutions, serving sectors including hospitality, hotels, restaurants and institutional facilities. Their website identifies this specialization in hygiene and cleaning across hotels, restaurants, etc. (Jordan Export Portal)

Faced with growing demand for premium automatic and touch-free hygiene fixtures in the Saudi hospitality sector (driven by guest expectations and hygiene regulation), Al Sallal engaged Andusic Technology Co., Ltd. as a manufacturing partner to supply a range of advanced hygiene-dispenser solutions for the hotel segment.

Challenge
  • Ensuring access to international-standard, high-quality automatic soap/hand-sanitiser dispensers and associated hygiene fixtures, suitable for high-end hotel washrooms and guest-areas.
  • Meeting the Saudi hotel market’s requirement for touch-free operation, hygiene assurance, minimal maintenance downtime, corrosion-resistance (often in humid/marine climates) and brand aesthetic alignment.
  • Delivering a product portfolio that could differentiate Al Sallal’s offering to hospitality clients (hotels) while ensuring reliability, stock availability and support (after-sales & servicing) in KSA.
  • Harmonising logistics, custom-branding options (for hotel chains) and local distributor support to enable hotels to deploy seamlessly across properties.
Solution & Andusic’s Role

Andusic Technology Co., Ltd. stepped in as a strategic manufacturing partner, delivering:

  • A range of automatic, touch-free soap & hand-sanitiser dispensers, with durable materials (ABS + stainless finishes), properly calibrated sensors, drip-reduction mechanisms, and high-volume usage designs, tailored for hotel washrooms.
  • Coordinated product variants that fit the hospitality aesthetic (sleek finishes, optional branding/logo panels) enabling Al Sallal to present a premium product line to hotel clients.
  • A supply-chain programme incorporating stocking, logistics to Saudi Arabia, technical documentation & installation guidance, training for Al Sallal’s service teams and warranty/support arrangements.
  • Collaboration on market positioning: Andusic’s manufacturing credentials plus Al Sallal’s local distribution and market knowledge in KSA allowed the offering to be compelling for hotel-group buyers.
Results & Benefits

The partnership delivered measurable benefits:

  • Enhanced product offering: Al Sallal expanded its portfolio to include globally-manufactured, hotel-grade automatic hygiene dispensers — differentiating them in the Saudi hospitality supply market.
  • Improved client uptake: With a turnkey offering (product + local support), Al Sallal was able to win contracts from hotel properties looking for reliable, touch-free dispensers — aligning with guest-experience and hygiene expectations.
  • Operational reliability: The Andusic-supplied dispensers proved reliable under hotel usage conditions, reducing maintenance calls or downtime in guest areas (a key value in hospitality).
  • Brand credibility: Due to the association with a dedicated manufacturing partner (Andusic), Al Sallal strengthened its trust with hotel procurement teams, positioning itself as a strategic hygiene partner, not just a generic supplier.
Client Feedback

“Working with Andusic allowed us to bring a premium dispenser line to our hotel-clients in Saudi Arabia. The build quality, sensor precision and hotel-specific design options made our offering stand out in the market."
— Sales & Business Development Lead, Al Sallal for Cleaning Materials & Professional Hygiene Products

Why This Case Study Matters

This collaboration is a strong example of how a local Saudi distributor (Al Sallal) can partner with a specialised manufacturer (Andusic) to elevate their product offering and serve high-end hotel clients. For Andusic, it showcases capability in supplying hospitality-grade automatic dispensers and supporting global deployment. For Al Sallal and the hotel customer ecosystem, it means access to reliable, standout hygiene solutions aligned with modern guest expectations and service standards.